| 000 -LEADER |
|---|
| fixed length control field |
00390nam a2200157Ia 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
|
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
150811s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9788125907732 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Rajagopal |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Marketing managemnt |
| Remainder of title |
Text and cases |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
New Delhi |
| Name of publisher, distributor, etc. |
Vikas |
| Date of publication, distribution, etc. |
2011 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Date of publication, distribution, etc. |
2011 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvii,303p. :ill" |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing management |
