| 000 -LEADER |
|---|
| fixed length control field |
00441nam a2200157Ia 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
40942 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
150525s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780071318389 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Arens, William F. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Contemporary advertising & integrated marketing communications |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
14th Ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
New York |
| Name of publisher, distributor, etc. |
McGraw-Hill |
| Date of publication, distribution, etc. |
2008 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxix722p. :ill |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing communication |
