| 000 -LEADER |
|---|
| fixed length control field |
00578nam a2200193Ia 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
40474 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
150525s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780137006700 |
| 040 ## - Cataloging Source |
|---|
| Transcribing Agency |
TUM |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5415.32.S35 2010 C2 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Schiffman, Leon G. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Consumer Behavior: Global edition. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
10th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Upper Saddle River :Peareson Prentice Hall,c2010 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
592p.:ill.(some col.) |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes bibliographic references and Index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Consumer Behavior. |
| Topical term following geographic name as entry element |
Motivation Research(Marketing). |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
