000 -LEADER |
fixed length control field |
00524nam a2200157Ia 4500 |
001 - CONTROL NUMBER |
control field |
40402 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
150525s9999 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780070169135 |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Baran,, Stanley J. |
245 ## - TITLE STATEMENT |
Title |
Introduction to Mass Communication: Media Literacy and Culture. |
250 ## - EDITION STATEMENT |
Edition statement |
6th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc. |
Boston: McGraw Hill - higher Education. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxvi,450p.: ill.(some col.) |
500 ## - GENERAL NOTE |
General note |
Includes Bibliographic references and Index. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Mass Media |
Topical term following geographic name as entry element |
Mass Media and Culture |
Location of event |
Media Literacy. |