| 000 -LEADER |
|---|
| fixed length control field |
00479nam a2200181Ia 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
33215 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
141107s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
71198695 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415 .M378 2003 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Perreault william D. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Essentials of Marketing: a global-managerial approach by Perreault william D. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Boston |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Name of publisher, distributor, etc. |
McGraw |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Date of publication, distribution, etc. |
2003 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxii. 624p. ill. 26cm |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes Index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
