| 000 -LEADER |
|---|
| fixed length control field |
00429nam a2200145Ia 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
31947 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
150525s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0060196211 (alk. paper) |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ries, Al. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
The 11 immutable laws of Internet branding |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
New York : HarperBusiness, c2000. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
viii, 175 p. 20 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Internet marketing.; |
| Topical term following geographic name as entry element |
Branding (Marketing) |
