000 -LEADER |
fixed length control field |
00440nam a2200157Ia 4500 |
001 - CONTROL NUMBER |
control field |
31839 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
150525s9999 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0-471-44845-1 |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
McDaniel Carl Jr |
245 ## - TITLE STATEMENT |
Title |
Marketing Research Essentials |
250 ## - EDITION STATEMENT |
Edition statement |
4th Ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc. |
Hoboken NJ |
Name of publisher, distributor, etc. |
John Wiley & Sons Inc |
Date of publication, distribution, etc. |
2004 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxv. 420p |
Other physical details |
.:ill |
Dimensions |
23cm |
500 ## - GENERAL NOTE |
General note |
Includes Bibliography and Indexes |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing; Research |