| 000 -LEADER |
|---|
| fixed length control field |
00375nam a2200133Ia 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
30396 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
150525s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0-7619-1243-6 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Jones, John Philip |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
How to use advertising to build strong brands |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Londo |
| Name of publisher, distributor, etc. |
Sage Publications |
| Date of publication, distribution, etc. |
1999 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
394p.:ill. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising-brand name products |
