000 -LEADER |
fixed length control field |
00327nam a2200133Ia 4500 |
001 - CONTROL NUMBER |
control field |
30161 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
150525s9999 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0-7506-2428-0 |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Thomas, Brian |
245 ## - TITLE STATEMENT |
Title |
Direct marketing in practice |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc. |
Amsterdam |
Name of publisher, distributor, etc. |
Elsevier |
Date of publication, distribution, etc. |
2002 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
348p. |
Dimensions |
24Cm |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing |