| 000 -LEADER |
|---|
| fixed length control field |
00402nam a2200145Ia 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
15534 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
150525s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0-07-252523-1 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mccarthy Jerome |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Basic Marketing : A Global Managerial Approach |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
0 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Boston |
| Name of publisher, distributor, etc. |
Mcgraw-Hill |
| Date of publication, distribution, etc. |
2005 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
,;ill. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
1. Marketing--Management 2. Marketing United States |
