| 000 -LEADER |
|---|
| fixed length control field |
00424nam a2200157Ia 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
14647 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
150525s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
978-0-07-111674-9 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Walker Orville C. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Marketing Strategy |
| Remainder of title |
A Decision-Focsed Approach |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Boston |
| Name of publisher, distributor, etc. |
Mcgraw-Hill |
| Date of publication, distribution, etc. |
2006 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xv. 352p. ill. (some col.). |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes Index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
