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Consumer Behavior: Building Marketing Strategy (Record no. 47986)

000 -LEADER
fixed length control field 00443nam a2200157Ia 4500
001 - CONTROL NUMBER
control field 12894
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150525s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780077294106
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Hawkins,Del.I
245 ## - TITLE STATEMENT
Title Consumer Behavior: Building Marketing Strategy
Statement of responsibility, etc. Hawkins,Del.I
250 ## - EDITION STATEMENT
Edition statement 11th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Boston
Name of publisher, distributor, etc. McGraw-Hill
Date of publication, distribution, etc. 2010
300 ## - PHYSICAL DESCRIPTION
Extent xxii,778p.:ill.(chiefly col.)
500 ## - GENERAL NOTE
General note includes index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer behavior.
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Date acquired Inventory number Total Checkouts Full call number Barcode Date last seen Copy number Koha item type Date last checked out
          TUM Main Campus TUM Main Campus 11/14/2014 022852   HF 5415.U6H38 2010 029117 11/14/2014 022852 Books  
          TUM Main Campus TUM Main Campus 11/14/2014 30142 2 HF 5415.U6H38 2010 029119 04/29/2019 30142 Books 04/29/2019
          TUM Main Campus TUM Main Campus 11/14/2014 25650   HF 5415.U6H38 2010 029110 11/14/2014   Books  
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