| 000 -LEADER |
|---|
| fixed length control field |
00515nam a2200241Ia 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
4065 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
30675 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20151013125023.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
151013b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0-13-700669-1 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
TUM |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5415.K636 2010 |
| 082 ## - |
|---|
| -- |
13 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotler Philip |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Principles Of Marketing |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
New Jersey |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Name of publisher, distributor, etc. |
Prentice-Hall |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Date of publication, distribution, etc. |
1980 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
,;ill. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
