| 000 -LEADER |
|---|
| fixed length control field |
00418nam a2200193Ia 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
1830 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
141107s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0-13-145757-8 |
| 040 ## - Cataloging Source |
|---|
| Transcribing Agency |
TUM |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5415.13.P387 2004 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Keller, Kevin Lane |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Marketing Management |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
12 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
New Jersey |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Name of publisher, distributor, etc. |
Pearson |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Date of publication, distribution, etc. |
2006 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
,;ill. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
