000 -LEADER |
fixed length control field |
00434nam a2200181Ia 4500 |
001 - CONTROL NUMBER |
control field |
1803 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
141107s9999 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0-538-19120-1 |
050 ## - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF 5415.13.J35 1981 |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Jain Subhash |
245 ## - TITLE STATEMENT |
Title |
Marketing Planning & Strategy |
250 ## - EDITION STATEMENT |
Edition statement |
0 |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc. |
West Chicago |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Name of publisher, distributor, etc. |
South-Western Pub Co., |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Date of publication, distribution, etc. |
1981 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
,;ill. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing Management |