| 000 -LEADER |
|---|
| fixed length control field |
00444nam a2200181Ia 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
1797 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
141107s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0-13-557983-X |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5415.13.G84 1985 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotler Philip |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Marketing Management: Analsis Planning And Control |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
4 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
London |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Name of publisher, distributor, etc. |
Prentice-Hall |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Date of publication, distribution, etc. |
1980 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
,;ill. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing - Management |
