Holden, Nigel, 1945-
Cross-cultural management essential insights for international marketers / [electronic resource] : Nigel Holden [and] Martin Glisby. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (30 min.) : color, sound). - Exporting, international and global marketing management : beyond the fundamentals, 2056-4570 . - Henry Stewart talks. Business & management collection. Exporting, international and global marketing management. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Culture is a major variable in the planning and execution of international marketing programs -- The traditional values-based assumptions about culture have limitations in today's interconnected global economy -- An alternative concept focuses on international marketing as a knowledge-based activity -- Examples of challenges and benefits of this approach.
Access restricted to subscribers.
Mode of access: World Wide Web.
2229 Henry Stewart Talks
Export marketing--Management.
International business enterprises--Management.
Cross-cultural management essential insights for international marketers / [electronic resource] : Nigel Holden [and] Martin Glisby. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (30 min.) : color, sound). - Exporting, international and global marketing management : beyond the fundamentals, 2056-4570 . - Henry Stewart talks. Business & management collection. Exporting, international and global marketing management. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Culture is a major variable in the planning and execution of international marketing programs -- The traditional values-based assumptions about culture have limitations in today's interconnected global economy -- An alternative concept focuses on international marketing as a knowledge-based activity -- Examples of challenges and benefits of this approach.
Access restricted to subscribers.
Mode of access: World Wide Web.
2229 Henry Stewart Talks
Export marketing--Management.
International business enterprises--Management.