Otter, Thomas,
Marketing mix modeling [electronic resource] / Thomas Otter. - London : Henry Stewart Talks, 2010. - 1 online resource (1 streaming video file (36 min.) : color, sound). - Bayesian analysis in marketing : a breakthrough in customer analytics, 2056-4570 . - Henry Stewart talks. Business & management collection. Bayesian analysis in marketing. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: The role of managers -- What about standard tools? -- Simple example -- More realistic example -- Simulation study -- gains from reallocation -- Modeling challenges -- Modeling strategy -- Estimation strategy -- Testing for the supply-side model -- Non-informative versus flat priors -- Predictive test -- Application -- Analysis.
Access restricted to subscribers.
Mode of access: World Wide Web.
2321 Henry Stewart Talks
Bayesian statistical decision theory.
Marketing research.
Marketing mix modeling [electronic resource] / Thomas Otter. - London : Henry Stewart Talks, 2010. - 1 online resource (1 streaming video file (36 min.) : color, sound). - Bayesian analysis in marketing : a breakthrough in customer analytics, 2056-4570 . - Henry Stewart talks. Business & management collection. Bayesian analysis in marketing. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: The role of managers -- What about standard tools? -- Simple example -- More realistic example -- Simulation study -- gains from reallocation -- Modeling challenges -- Modeling strategy -- Estimation strategy -- Testing for the supply-side model -- Non-informative versus flat priors -- Predictive test -- Application -- Analysis.
Access restricted to subscribers.
Mode of access: World Wide Web.
2321 Henry Stewart Talks
Bayesian statistical decision theory.
Marketing research.