Richards, Martyn,

Adolescence -- between childhood and adulthood [electronic resource] / Martyn Richards. - London : Henry Stewart Talks, 2010. - 1 online resource (1 streaming video file (55 min.) : color, sound). - Communicating to the young consumer : relating to children and young people in an effective and responsible way, 2056-4570 . - Henry Stewart talks. Business & management collection. Communicating to the young consumer. .

Animated audio-visual presentation with synchronized narration. Title from title frames.

Contents: Adolescents' moods -- Ephebiphobia -- Society's attitude to adolescence -- Alcohol is safer than drugs? -- Adolescents' self harm -- Adolescents' mental health -- Adolescents' pregnancy -- Age of puberty -- Hormones are to blame? -- Teenage brain -- Magnetic resonance imaging -- The prefrontal cortex -- Teenagers' poor decisions and judgment -- Linking sports and cerebellum development -- Key difference between teenagers and adults -- Gender-based neuroscience and illness -- Melatonin -- Legal liability of teenagers -- Why teens behave the way they do -- 20th century versus 21st century thinking -- Youth tribes and UK tribes -- Myths exploded -- Teenagers' bad press.

Access restricted to subscribers.


Mode of access: World Wide Web.

2326 Henry Stewart Talks


Adolescence.
Children.
Marketing.
Teenagers.
Young adult consumers.
Young consumers.
Technical University of Mombasa
Tom Mboya Street, Tudor 90420-80100 , Mombasa Kenya
Tel: (254)41-2492222/3 Fax: 2490571