Geraci, John,
Marketing in school environments the youth marketing industry perspective / [electronic resource] : John Geraci. - London : Henry Stewart Talks, 2010. - 1 online resource (1 streaming video file (43 min.) : color, sound). - Communicating to the young consumer : relating to children and young people in an effective and responsible way, 2056-4570 . - Henry Stewart talks. Business & management collection. Communicating to the young consumer. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: How do those working in youth fields view today's youth generation? -- Targeting young people as consumers -- Commercialism in schools -- Why do educators want corporations? -- Why do corporations want to reach kids in schools? -- What forms does school marketing take? -- Arguments in support of commercialism in schools -- The case against -- The youth industry's views towards marketing in schools -- How industry can get on the right side of this issue.
Access restricted to subscribers.
Mode of access: World Wide Web.
2223 Henry Stewart Talks
Marketing.
Young adult consumers.
Young consumers.
Marketing in school environments the youth marketing industry perspective / [electronic resource] : John Geraci. - London : Henry Stewart Talks, 2010. - 1 online resource (1 streaming video file (43 min.) : color, sound). - Communicating to the young consumer : relating to children and young people in an effective and responsible way, 2056-4570 . - Henry Stewart talks. Business & management collection. Communicating to the young consumer. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: How do those working in youth fields view today's youth generation? -- Targeting young people as consumers -- Commercialism in schools -- Why do educators want corporations? -- Why do corporations want to reach kids in schools? -- What forms does school marketing take? -- Arguments in support of commercialism in schools -- The case against -- The youth industry's views towards marketing in schools -- How industry can get on the right side of this issue.
Access restricted to subscribers.
Mode of access: World Wide Web.
2223 Henry Stewart Talks
Marketing.
Young adult consumers.
Young consumers.