Christodoulides, George.
Online branding [electronic resource] / George Christodoulides. - London : Henry Stewart Talks, 2010. - 1 online resource (1 streaming video file (33 min.) : color, sound). - Digital marketing best practice : fundamentals of strategy and practice, 2056-4570 . - Henry Stewart talks. Business & management collection. Digital marketing best practice. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Do we need a new theory for online branding? -- Differences between online and offline branding -- Developing and measuring online brand equity? -- The role of trust in online branding -- Addressing individual and social needs through online branding -- Creating and managing an online brand experience.
Access restricted to subscribers.
Mode of access: World Wide Web.
2289 Henry Stewart Talks
Branding (Marketing)
Internet marketing.
Online branding [electronic resource] / George Christodoulides. - London : Henry Stewart Talks, 2010. - 1 online resource (1 streaming video file (33 min.) : color, sound). - Digital marketing best practice : fundamentals of strategy and practice, 2056-4570 . - Henry Stewart talks. Business & management collection. Digital marketing best practice. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Do we need a new theory for online branding? -- Differences between online and offline branding -- Developing and measuring online brand equity? -- The role of trust in online branding -- Addressing individual and social needs through online branding -- Creating and managing an online brand experience.
Access restricted to subscribers.
Mode of access: World Wide Web.
2289 Henry Stewart Talks
Branding (Marketing)
Internet marketing.