Chaffey, Dave, 1963-
Online marketplace analysis [electronic resource] / Dave Chaffey. - London : Henry Stewart Talks, 2010. - 1 online resource (1 streaming video file (42 min.) : color, sound). - Digital marketing best practice : fundamentals of strategy and practice, 2056-4570 . - Henry Stewart talks. Business & management collection. Digital marketing best practice. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Micro and macro-factors -- Reasons for analysis -- Online SWOT analysis -- Key marketplace actors -- Customer behavior models -- Search keyphrase behavior -- Online value proposition -- Competitor analysis -- Intermediary analysis -- Introduction to 6 digital communications -- Digital channel governance.
Access restricted to subscribers.
Mode of access: World Wide Web.
2286 Henry Stewart Talks
Internet marketing.
Market research.
Online marketplace analysis [electronic resource] / Dave Chaffey. - London : Henry Stewart Talks, 2010. - 1 online resource (1 streaming video file (42 min.) : color, sound). - Digital marketing best practice : fundamentals of strategy and practice, 2056-4570 . - Henry Stewart talks. Business & management collection. Digital marketing best practice. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Micro and macro-factors -- Reasons for analysis -- Online SWOT analysis -- Key marketplace actors -- Customer behavior models -- Search keyphrase behavior -- Online value proposition -- Competitor analysis -- Intermediary analysis -- Introduction to 6 digital communications -- Digital channel governance.
Access restricted to subscribers.
Mode of access: World Wide Web.
2286 Henry Stewart Talks
Internet marketing.
Market research.