Millar, Grant,
The strategic role for TV advertising within integrated communications [electronic resource] / Strategic role for television advertising within integrated communications Grant Millar. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (47 min.) : color, sound). - TV advertising in the UK : the art of engaging viewers and creating successful advertising, 2056-4570 . - Henry Stewart talks. Business & management collection. TV advertising in the UK. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: TV's role within the broader mix of media -- Integrated communications -- From interrupt model to engagement model -- Consent based communications -- What does integrated communications success look like? -- The challenge for TV within integrated planning -- Benefits of an integrated approach -- The relationship between old and new media -- Strategic role for TV -- The immediate future.
Access restricted to subscribers.
Mode of access: World Wide Web.
2025 Henry Stewart Talks
Television advertising--Great Britain.
The strategic role for TV advertising within integrated communications [electronic resource] / Strategic role for television advertising within integrated communications Grant Millar. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (47 min.) : color, sound). - TV advertising in the UK : the art of engaging viewers and creating successful advertising, 2056-4570 . - Henry Stewart talks. Business & management collection. TV advertising in the UK. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: TV's role within the broader mix of media -- Integrated communications -- From interrupt model to engagement model -- Consent based communications -- What does integrated communications success look like? -- The challenge for TV within integrated planning -- Benefits of an integrated approach -- The relationship between old and new media -- Strategic role for TV -- The immediate future.
Access restricted to subscribers.
Mode of access: World Wide Web.
2025 Henry Stewart Talks
Television advertising--Great Britain.