Parker, Jane,
Reputation, image and influence of the pharmaceutical industry rebuilding the trust / [electronic resource] : Jane Parker. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (22 min.) : color, sound). - Pharmaceutical marketing : latest insights, challenges, solutions and trends, 2056-4570 . - Henry Stewart talks. Business & management collection. Pharmaceutical marketing. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Challenging times -- Negative perceptions -- Profiteering -- Intensive sales and marketing activities -- Poor research and development strategies -- Poor productivity and lack of innovation -- Safety concerns -- Lack of transparency and credible information -- Facing the issues -- Perception is reality -- Rebuilding trust -- Creating a single voice -- Restoring the industry's image and enhancing the effectiveness of our industry's voice -- Innovation -- Research and development -- Impact -- Industry as resource leader.
Access restricted to subscribers.
Mode of access: World Wide Web.
1940 Henry Stewart Talks
Drugs--Marketing.
Pharmaceutical industry--Marketing.
Drug Industry.
Marketing.
Pharmaceutical Preparations.
Reputation, image and influence of the pharmaceutical industry rebuilding the trust / [electronic resource] : Jane Parker. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (22 min.) : color, sound). - Pharmaceutical marketing : latest insights, challenges, solutions and trends, 2056-4570 . - Henry Stewart talks. Business & management collection. Pharmaceutical marketing. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Challenging times -- Negative perceptions -- Profiteering -- Intensive sales and marketing activities -- Poor research and development strategies -- Poor productivity and lack of innovation -- Safety concerns -- Lack of transparency and credible information -- Facing the issues -- Perception is reality -- Rebuilding trust -- Creating a single voice -- Restoring the industry's image and enhancing the effectiveness of our industry's voice -- Innovation -- Research and development -- Impact -- Industry as resource leader.
Access restricted to subscribers.
Mode of access: World Wide Web.
1940 Henry Stewart Talks
Drugs--Marketing.
Pharmaceutical industry--Marketing.
Drug Industry.
Marketing.
Pharmaceutical Preparations.