Kolassa, E. M.
Pricing in the pharmaceutical industry [electronic resource] / E.M. (Mick) Kolassa. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (41 min.) : color, sound). - Pharmaceutical marketing : latest insights, challenges, solutions and trends, 2056-4570 . - Henry Stewart talks. Business & management collection. Pharmaceutical marketing. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Understanding how prices are currently set in the global pharmaceutical industry -- The importance of developing a pricing strategy, as opposed to simply setting a price -- The factors that must be considered when taking pricing actions -- The implications of poor pricing decisions.
Access restricted to subscribers.
Mode of access: World Wide Web.
1912 Henry Stewart Talks
Drugs--Marketing.
Pharmaceutical industry--Marketing.
Pricing.
Costs and Cost Analysis.
Drug Industry.
Pharmaceutical Preparations.
Pricing in the pharmaceutical industry [electronic resource] / E.M. (Mick) Kolassa. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (41 min.) : color, sound). - Pharmaceutical marketing : latest insights, challenges, solutions and trends, 2056-4570 . - Henry Stewart talks. Business & management collection. Pharmaceutical marketing. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Understanding how prices are currently set in the global pharmaceutical industry -- The importance of developing a pricing strategy, as opposed to simply setting a price -- The factors that must be considered when taking pricing actions -- The implications of poor pricing decisions.
Access restricted to subscribers.
Mode of access: World Wide Web.
1912 Henry Stewart Talks
Drugs--Marketing.
Pharmaceutical industry--Marketing.
Pricing.
Costs and Cost Analysis.
Drug Industry.
Pharmaceutical Preparations.