Stone, Merlin 1948-
Managing retail customer relationships [electronic resource] / Merlin Stone. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (45 min.) : color, sound). - Retail marketing : the marketing issues facing a fast-changing sector, 2056-4570 . - Henry Stewart talks. Business & management collection. Retail marketing. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: What are retail customer relationships? -- What is retail customer loyalty and where does it fit into relationships? -- The role of information in managing relationships -- Loyalty schemes and loyalty themes -- Measuring the value of relationships -- Tesco case study: what Tesco achieved and what can be learnt from it.
Access restricted to subscribers.
Mode of access: World Wide Web.
2042 Henry Stewart Talks
Customer relations.
Marketing.
Retail trade.
Managing retail customer relationships [electronic resource] / Merlin Stone. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (45 min.) : color, sound). - Retail marketing : the marketing issues facing a fast-changing sector, 2056-4570 . - Henry Stewart talks. Business & management collection. Retail marketing. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: What are retail customer relationships? -- What is retail customer loyalty and where does it fit into relationships? -- The role of information in managing relationships -- Loyalty schemes and loyalty themes -- Measuring the value of relationships -- Tesco case study: what Tesco achieved and what can be learnt from it.
Access restricted to subscribers.
Mode of access: World Wide Web.
2042 Henry Stewart Talks
Customer relations.
Marketing.
Retail trade.