Rogers, D. S.
Evaluating retail locations [electronic resource] / David Rogers. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (42 min.) : color, sound). - Retail marketing : the marketing issues facing a fast-changing sector, 2056-4570 . - Henry Stewart talks. Business & management collection. Retail marketing. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Importance of existing as well as new retail locations -- How to analyze existing stores to provide insights in evaluating new locations -- Key elements of a location study for a new store or shopping centre -- Alternative methods for developing sales forecasts for proposed new locations.
Access restricted to subscribers.
Mode of access: World Wide Web.
2013 Henry Stewart Talks
Marketing.
Retail trade.
Evaluating retail locations [electronic resource] / David Rogers. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (42 min.) : color, sound). - Retail marketing : the marketing issues facing a fast-changing sector, 2056-4570 . - Henry Stewart talks. Business & management collection. Retail marketing. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Importance of existing as well as new retail locations -- How to analyze existing stores to provide insights in evaluating new locations -- Key elements of a location study for a new store or shopping centre -- Alternative methods for developing sales forecasts for proposed new locations.
Access restricted to subscribers.
Mode of access: World Wide Web.
2013 Henry Stewart Talks
Marketing.
Retail trade.