Singhal, Arvind,

India retail and consumer / [electronic resource] : Arvind Singhal. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (44 min.) : color, sound). - Retail marketing : the marketing issues facing a fast-changing sector, 2056-4570 . - Henry Stewart talks. Business & management collection. Retail marketing. .

Animated audio-visual presentation with synchronized narration. Title from title frames.

Contents: Emerging markets -- The optimum retail solution? -- Overview of India -- Rapid economic growth -- Growth of organized retail in India -- Key growth drivers -- The Indian consumer -- Changes in the retail landscape -- Key impact areas -- Opportunities in the retail sector -- Challenges.

Access restricted to subscribers.


Mode of access: World Wide Web.

2003 Henry Stewart Talks


Marketing.
Retail trade.


India--Economic conditions--21st century.
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