McDonald, Malcolm, 1938-
Market segmentation a fundamental concept of marketing / [electronic resource] : Malcolm McDonald. - London : Henry Stewart Talks, 2008. - 1 online resource (1 streaming video file (23 min.) : color, sound). - Principles of marketing : guidelines for effective practice, 2056-4570 Targeting and segmentation in marketing : from the fundamentals to the latest developments, 2056-4570 . - Henry Stewart talks. Business & management collection. Principles of marketing. Henry Stewart talks. Business & management collection. Targeting and segmentation in marketing. .
Animated audio-visual presentations with synchronized narration. Title from title frames.
Contents: Market segmentation -- Non cumulative diffusion pattern -- The product life cycle -- Approximate market shape -- Personalizing segments -- Market dynamics -- Product/market life cycle and market characteristics -- Key elements of world class marketing -- The market segmentation process -- Market mapping -- Market definition and segmentation -- Micro-segments -- Market segmentation and corporate responsibility -- Understanding market segmentation.
Access restricted to subscribers.
Mode of access: World Wide Web.
1796 Henry Stewart Talks
Market segmentation.
Marketing research.
Target marketing.
Market segmentation a fundamental concept of marketing / [electronic resource] : Malcolm McDonald. - London : Henry Stewart Talks, 2008. - 1 online resource (1 streaming video file (23 min.) : color, sound). - Principles of marketing : guidelines for effective practice, 2056-4570 Targeting and segmentation in marketing : from the fundamentals to the latest developments, 2056-4570 . - Henry Stewart talks. Business & management collection. Principles of marketing. Henry Stewart talks. Business & management collection. Targeting and segmentation in marketing. .
Animated audio-visual presentations with synchronized narration. Title from title frames.
Contents: Market segmentation -- Non cumulative diffusion pattern -- The product life cycle -- Approximate market shape -- Personalizing segments -- Market dynamics -- Product/market life cycle and market characteristics -- Key elements of world class marketing -- The market segmentation process -- Market mapping -- Market definition and segmentation -- Micro-segments -- Market segmentation and corporate responsibility -- Understanding market segmentation.
Access restricted to subscribers.
Mode of access: World Wide Web.
1796 Henry Stewart Talks
Market segmentation.
Marketing research.
Target marketing.