Shaw, Robert, 1950-
Managerial responses to customer measurement [electronic resource] / Robert Shaw. - London : Henry Stewart Talks, 2008. - 1 online resource (1 streaming video file (44 min.) : color, sound). - Improving the customer experience : satisfaction, perceived value and loyalty, 2056-4570 . - Henry Stewart talks. Business & management collection. Improving the customer experience. .
Animated audio-visual presentations with synchronized narration. Title from title frames.
Contents: Good practice customer management process -- Measurement, who does it and how -- Interpretation, who is the interpreter -- Feedback: who, when, what and how -- Response: when to ignore feedback and how to decide appropriate action.
Access restricted to subscribers.
Mode of access: World Wide Web.
1763 Henry Stewart Talks
Consumer behavior.
Consumer satisfaction.
Consumers' preferences.
Customer loyalty.
Managerial responses to customer measurement [electronic resource] / Robert Shaw. - London : Henry Stewart Talks, 2008. - 1 online resource (1 streaming video file (44 min.) : color, sound). - Improving the customer experience : satisfaction, perceived value and loyalty, 2056-4570 . - Henry Stewart talks. Business & management collection. Improving the customer experience. .
Animated audio-visual presentations with synchronized narration. Title from title frames.
Contents: Good practice customer management process -- Measurement, who does it and how -- Interpretation, who is the interpreter -- Feedback: who, when, what and how -- Response: when to ignore feedback and how to decide appropriate action.
Access restricted to subscribers.
Mode of access: World Wide Web.
1763 Henry Stewart Talks
Consumer behavior.
Consumer satisfaction.
Consumers' preferences.
Customer loyalty.