Hathway, Nigel,
How to design and evaluate a direct marketing test [electronic resource] / Nigel Hathway. - London : Henry Stewart Talks, 2008. - 1 online resource (1 streaming video file (43 min.) : color, sound). - Statistics of direct marketing : understanding the key methods and calculations, 2056-4570 . - Henry Stewart talks. Business & management collection. Statistics of direct marketing. .
Animated audio-visual presentations with synchronized narration. Title from title frames.
Contents: Importance of testing -- What to test? -- Statistical concepts -- How large a sample size? -- Example -- Selecting the sample -- Formula for sample size -- Practical considerations -- Practical example: incentive test -- Practical example: creative test.
Access restricted to subscribers.
Mode of access: World Wide Web.
1791 Henry Stewart Talks
Direct marketing--Statistical methods.
How to design and evaluate a direct marketing test [electronic resource] / Nigel Hathway. - London : Henry Stewart Talks, 2008. - 1 online resource (1 streaming video file (43 min.) : color, sound). - Statistics of direct marketing : understanding the key methods and calculations, 2056-4570 . - Henry Stewart talks. Business & management collection. Statistics of direct marketing. .
Animated audio-visual presentations with synchronized narration. Title from title frames.
Contents: Importance of testing -- What to test? -- Statistical concepts -- How large a sample size? -- Example -- Selecting the sample -- Formula for sample size -- Practical considerations -- Practical example: incentive test -- Practical example: creative test.
Access restricted to subscribers.
Mode of access: World Wide Web.
1791 Henry Stewart Talks
Direct marketing--Statistical methods.