Rowson, Paul.
Campaign optimisation [electronic resource] / Campaign optimization Paul Rowson. - London : Henry Stewart Talks, 2008. - 1 online resource (1 streaming video file (33 min.) : color, sound). - Statistics of direct marketing : understanding the key methods and calculations, 2056-4570 . - Henry Stewart talks. Business & management collection. Statistics of direct marketing. .
Animated audio-visual presentations with synchronized narration. Title from title frames.
Contents: Optimising a single campaign using a response model -- Response and value models -- Campaign optimisation explained -- Treatments -- Constraints -- Objective function -- Predictive models -- Methods of resolving contention -- Mathematical formulation -- Campaign optimisation software -- Business benefits of campaign optimisation.
Access restricted to subscribers.
Mode of access: World Wide Web.
1800 Henry Stewart Talks
Direct marketing--Statistical methods.
Campaign optimisation [electronic resource] / Campaign optimization Paul Rowson. - London : Henry Stewart Talks, 2008. - 1 online resource (1 streaming video file (33 min.) : color, sound). - Statistics of direct marketing : understanding the key methods and calculations, 2056-4570 . - Henry Stewart talks. Business & management collection. Statistics of direct marketing. .
Animated audio-visual presentations with synchronized narration. Title from title frames.
Contents: Optimising a single campaign using a response model -- Response and value models -- Campaign optimisation explained -- Treatments -- Constraints -- Objective function -- Predictive models -- Methods of resolving contention -- Mathematical formulation -- Campaign optimisation software -- Business benefits of campaign optimisation.
Access restricted to subscribers.
Mode of access: World Wide Web.
1800 Henry Stewart Talks
Direct marketing--Statistical methods.