Rankin, William B.,
Modern marketing strategy at US airports [electronic resource] / William B. Rankin. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (18 min.) : color, sound). - Airport marketing : latest thinking on gaining a competitive edge, 2056-4570 . - Henry Stewart talks. Business & management collection. Airport marketing. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Decision-making in marketing -- Strategic marketing plan factors -- Management objectives and questions -- Waco Regional Airport case study: goals, strengths, weaknesses, opportunities, strategy considerations.
Access restricted to subscribers.
Mode of access: World Wide Web.
2157 Henry Stewart Talks
Aeronautics, Commercial--Marketing.
Airports--Marketing.
Modern marketing strategy at US airports [electronic resource] / William B. Rankin. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (18 min.) : color, sound). - Airport marketing : latest thinking on gaining a competitive edge, 2056-4570 . - Henry Stewart talks. Business & management collection. Airport marketing. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Decision-making in marketing -- Strategic marketing plan factors -- Management objectives and questions -- Waco Regional Airport case study: goals, strengths, weaknesses, opportunities, strategy considerations.
Access restricted to subscribers.
Mode of access: World Wide Web.
2157 Henry Stewart Talks
Aeronautics, Commercial--Marketing.
Airports--Marketing.