Sterne, Jim, 1955-
How do you measure the performance and effectiveness of web marketing? [electronic resource] / Jim Sterne. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (51 min.) : color, sound). - Online advertising : how to use new digital tools and connect more effectively with your customers, 2056-4570 . - Henry Stewart talks. Business & management collection. Online advertising. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Legacy metrics -- A short history of web analytics -- Server capacity -- Server logs -- Data -- Marketing optimization metrics -- Measuring what you don't control -- Reputation management -- Competitive analysis -- Web metrics potential -- Customer data potential -- Extending web analytics to marketing optimization -- Using web data to manage the business.
Access restricted to subscribers.
Mode of access: World Wide Web.
2135 Henry Stewart Talks
Internet advertising.
Internet marketing.
Performance.
How do you measure the performance and effectiveness of web marketing? [electronic resource] / Jim Sterne. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (51 min.) : color, sound). - Online advertising : how to use new digital tools and connect more effectively with your customers, 2056-4570 . - Henry Stewart talks. Business & management collection. Online advertising. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Legacy metrics -- A short history of web analytics -- Server capacity -- Server logs -- Data -- Marketing optimization metrics -- Measuring what you don't control -- Reputation management -- Competitive analysis -- Web metrics potential -- Customer data potential -- Extending web analytics to marketing optimization -- Using web data to manage the business.
Access restricted to subscribers.
Mode of access: World Wide Web.
2135 Henry Stewart Talks
Internet advertising.
Internet marketing.
Performance.