Johnson, Trevor,
Facebook [electronic resource] / Trevor Johnson. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (37 min.) : color, sound). - Online advertising : how to use new digital tools and connect more effectively with your customers, 2056-4570 . - Henry Stewart talks. Business & management collection. Online advertising. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Online landscape -- Facebook is about engagement and connections -- The Facebook platform -- The social graph -- From advertising to marketing -- Reach exactly who you want: mass or niche -- Three levels of engagement on Facebook -- Facebook platform tools -- The future.
Access restricted to subscribers.
Mode of access: World Wide Web.
2442 Henry Stewart Talks
Facebook.
Internet advertising.
Internet marketing.
Social networks--Computer network resources.
Facebook [electronic resource] / Trevor Johnson. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (37 min.) : color, sound). - Online advertising : how to use new digital tools and connect more effectively with your customers, 2056-4570 . - Henry Stewart talks. Business & management collection. Online advertising. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Online landscape -- Facebook is about engagement and connections -- The Facebook platform -- The social graph -- From advertising to marketing -- Reach exactly who you want: mass or niche -- Three levels of engagement on Facebook -- Facebook platform tools -- The future.
Access restricted to subscribers.
Mode of access: World Wide Web.
2442 Henry Stewart Talks
Facebook.
Internet advertising.
Internet marketing.
Social networks--Computer network resources.