Davis, Donna F. 1937-

Managing organizational factors to improve sales forecasting performance [electronic resource] / Managing organizational factors to improve forecasting performance Donna F. Davis. - London : Henry Stewart Talks, 2010. - 1 online resource (1 streaming video file (23 min.) : color, sound). - Predicting demand : fundaments and latest developments, 2056-4570 . - Henry Stewart talks. Business & management collection. Predicting demand. .

Animated audio-visual presentation with synchronized narration. Title from publisher's web site.

Contents: Evaluating and monitoring effects of organizational factors on forecasting performance -- Based on organizational learning theory -- Framework linking forecasting climate, forecasting capability, performance outcomes, and performance measurement -- Examples provided by managers at 18 global manufacturing firms.

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Mode of access: World Wide Web.

2541 Henry Stewart Talks


Business planning.
Organizational effectiveness.
Sales forecasting
Sales management.
Supply and demand.
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