Pitt, Leyland F.
Competitive rationality, the marketing concept and marketing strategy [electronic resource] / Leyland Pitt. - London : Henry Stewart Talks, 2010. - 1 online resource (1 streaming video file (72 min.) : color, sound). - The origins and development of management : why we manage the way we do, 2056-4570 . - Henry Stewart talks. Business & management collection. Origins and development of management. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Competitive Rationality -- Managing Competitive Advantage as a Process -- Customer Lifetime Value and Customer Equity -- The Marketing Concept -- Is the customer always right? -- Defining the business -- Marketing Strategy: The 4Cs and the 4Ps.
Access restricted to subscribers.
Mode of access: World Wide Web.
2680 Henry Stewart Talks
Consumer satisfaction.
Management.
Marketing.
Strategic planning.
Competitive rationality, the marketing concept and marketing strategy [electronic resource] / Leyland Pitt. - London : Henry Stewart Talks, 2010. - 1 online resource (1 streaming video file (72 min.) : color, sound). - The origins and development of management : why we manage the way we do, 2056-4570 . - Henry Stewart talks. Business & management collection. Origins and development of management. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Competitive Rationality -- Managing Competitive Advantage as a Process -- Customer Lifetime Value and Customer Equity -- The Marketing Concept -- Is the customer always right? -- Defining the business -- Marketing Strategy: The 4Cs and the 4Ps.
Access restricted to subscribers.
Mode of access: World Wide Web.
2680 Henry Stewart Talks
Consumer satisfaction.
Management.
Marketing.
Strategic planning.