Jacobs, Claus D.

Exploring organizational identity in strategy work towards an embodied metaphor perspective / [electronic resource] : Claus D. Jacobs. - London : Henry Stewart Talks, 2012. - 1 online resource (1 streaming video file (42 min.) : color, sound). - Strategy as practice : theories, methodologies and phenomena, 2056-4570 . - Henry Stewart talks. Business & management collection. Strategy as practice. .

Animated audio-visual presentation with synchronized narration. Title from title frames.

Contents: Organizational identity -- Strategic management -- Competitive advantage -- Resource-based view -- Strategy work -- Identity work -- Metaphors -- Metaphorical reasoning -- Embodiment -- Embodied metaphors -- Multi-modality -- Multi-modal elicitation -- Strategy as Practice.

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Mode of access: World Wide Web.

3221 Henry Stewart Talks


Creative thinking.
Group identity.
Identity (Psychology)
Metaphor--Social aspects.
Organizational behavior.
Strategic planning.
Strategy--Research.
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