Hogg, Gillian.
Consumer behaviour [electronic resource] / Consumer behavior Gillian Hogg. - London : Henry Stewart Talks, 2012. - 1 online resource (1 streaming video file (22 min.) : color, sound). - Principles of marketing : guidelines for effective practice, 2056-4570 . - Henry Stewart talks. Business & management collection. Principles of marketing. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Changing nature of the consumer -- The modern consumer -- What a product is -- Consumer value -- Segmentation -- Value and values -- Understanding consumers -- Confectionary example -- Consumer decision making -- Types of consumer decision -- Situation influences -- Problem recognition -- Information searches -- Influences on searches -- Evaluation of alternatives -- Decision rules -- Brand vs. price -- Perceived risk -- Types of risk -- Reaction to risk -- Risk reduction -- Influences on purchase -- Post purchase.
Access restricted to subscribers.
Mode of access: World Wide Web.
3332 Henry Stewart Talks
Consumer behavior.
Consumer satisfaction.
Consumers' preferences.
Consumer behaviour [electronic resource] / Consumer behavior Gillian Hogg. - London : Henry Stewart Talks, 2012. - 1 online resource (1 streaming video file (22 min.) : color, sound). - Principles of marketing : guidelines for effective practice, 2056-4570 . - Henry Stewart talks. Business & management collection. Principles of marketing. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Changing nature of the consumer -- The modern consumer -- What a product is -- Consumer value -- Segmentation -- Value and values -- Understanding consumers -- Confectionary example -- Consumer decision making -- Types of consumer decision -- Situation influences -- Problem recognition -- Information searches -- Influences on searches -- Evaluation of alternatives -- Decision rules -- Brand vs. price -- Perceived risk -- Types of risk -- Reaction to risk -- Risk reduction -- Influences on purchase -- Post purchase.
Access restricted to subscribers.
Mode of access: World Wide Web.
3332 Henry Stewart Talks
Consumer behavior.
Consumer satisfaction.
Consumers' preferences.