Marshall, Greg W.
Organizational buying [electronic resource] / Greg W. Marshall. - London : Henry Stewart Talks, 2013. - 1 online resource (1 streaming video file (47 min.) : color, sound). - Why we buy : understanding consumer behavior, 2056-4570 . - Henry Stewart talks. Business & management collection. Why we buy. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: The business marketplace -- NAICS -- Business versus consumer markets -- Organizational buying situations -- Typical buy class framework -- Buying centers: participants and roles -Purchase decision making -- Technology and organizational buying.
Access restricted to subscribers.
Mode of access: World Wide Web.
3603 Henry Stewart Talks
Consumer behavior.
Consumers--Decision making.
Industrial marketing.
Industrial procurement.
Marketing--Management.
Organizational behavior.
Purchasing.
Organizational buying [electronic resource] / Greg W. Marshall. - London : Henry Stewart Talks, 2013. - 1 online resource (1 streaming video file (47 min.) : color, sound). - Why we buy : understanding consumer behavior, 2056-4570 . - Henry Stewart talks. Business & management collection. Why we buy. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: The business marketplace -- NAICS -- Business versus consumer markets -- Organizational buying situations -- Typical buy class framework -- Buying centers: participants and roles -Purchase decision making -- Technology and organizational buying.
Access restricted to subscribers.
Mode of access: World Wide Web.
3603 Henry Stewart Talks
Consumer behavior.
Consumers--Decision making.
Industrial marketing.
Industrial procurement.
Marketing--Management.
Organizational behavior.
Purchasing.