Siebers, Lisa Qixun.
Foreign retailers in China the first ten years / [electronic resource] : Lisa Qixun Siebers. - London : Henry Stewart Talks, 2013. - 1 online resource (1 streaming video file (29 min.) : color, sound). - Planning and Implementing a retail strategy, 2056-4570 . - Henry Stewart talks. Business & management collection. Planning and implementing a retail strategy. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: International retailing -- Retail internationalisation -- Opening of China's retail sector -- The WTO agreement -- Institutional changes in China's retail sector -- Retail expansion strategies in China -- Customer orientation -- Ethnocentricity versus empowerment -- Localisation strategies -- Impacts of culture -- Theoretical implications -- Dynamics of Chinese consumers -- Future research.
Access restricted to subscribers.
Mode of access: World Wide Web.
3609 Henry Stewart Talks
Consumer behavior--China.
Corporations, Foreign--China.
Retail trade--China.
China--Commerce.
China--Economic policy--2000-
China--Foreign economic relations.
Foreign retailers in China the first ten years / [electronic resource] : Lisa Qixun Siebers. - London : Henry Stewart Talks, 2013. - 1 online resource (1 streaming video file (29 min.) : color, sound). - Planning and Implementing a retail strategy, 2056-4570 . - Henry Stewart talks. Business & management collection. Planning and implementing a retail strategy. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: International retailing -- Retail internationalisation -- Opening of China's retail sector -- The WTO agreement -- Institutional changes in China's retail sector -- Retail expansion strategies in China -- Customer orientation -- Ethnocentricity versus empowerment -- Localisation strategies -- Impacts of culture -- Theoretical implications -- Dynamics of Chinese consumers -- Future research.
Access restricted to subscribers.
Mode of access: World Wide Web.
3609 Henry Stewart Talks
Consumer behavior--China.
Corporations, Foreign--China.
Retail trade--China.
China--Commerce.
China--Economic policy--2000-
China--Foreign economic relations.