Woodcock, Neil.
The evolution of CRM [electronic resource] / Evolution of customer relationship management Neil Woodcock and Merlin Stone. - London : Henry Stewart Talks, 2014. - 1 online resource (1 streaming video file (39 min.) : color, sound). - Principles of marketing : guidelines for effective practice, 2056-4570 . - Henry Stewart talks. Business & management collection. Principles of marketing. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Characteristics of customer management leaders -- Customer management evolution -- 21st century CRM -- Businesses become socially enabled -- The rise and rise of digital -- Social and mobile -- Spend on social, digital and mobile -- UK vs. US -- Technology trends -- Tablet penetration -- B2B -- Trends in customer behaviour evolution -- Using social to engage -- Brand vs. customer mis-alignment -- Digital fuels low latency -- The B2B lifecycle -- Evolving customer behaviour -- Spread of information -- Community -- Discount culture -- Listening -- CRM challenges -- Workflow and agility -- Data challenges -- Organisational challenges.
Access restricted to subscribers.
Mode of access: World Wide Web.
3424 Henry Stewart Talks
Consumer behavior.
Customer relations--Management.
Electronic commerce.
Industrial marketing.
Internet marketing.
Leadership.
Social media--Marketing.
The evolution of CRM [electronic resource] / Evolution of customer relationship management Neil Woodcock and Merlin Stone. - London : Henry Stewart Talks, 2014. - 1 online resource (1 streaming video file (39 min.) : color, sound). - Principles of marketing : guidelines for effective practice, 2056-4570 . - Henry Stewart talks. Business & management collection. Principles of marketing. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Characteristics of customer management leaders -- Customer management evolution -- 21st century CRM -- Businesses become socially enabled -- The rise and rise of digital -- Social and mobile -- Spend on social, digital and mobile -- UK vs. US -- Technology trends -- Tablet penetration -- B2B -- Trends in customer behaviour evolution -- Using social to engage -- Brand vs. customer mis-alignment -- Digital fuels low latency -- The B2B lifecycle -- Evolving customer behaviour -- Spread of information -- Community -- Discount culture -- Listening -- CRM challenges -- Workflow and agility -- Data challenges -- Organisational challenges.
Access restricted to subscribers.
Mode of access: World Wide Web.
3424 Henry Stewart Talks
Consumer behavior.
Customer relations--Management.
Electronic commerce.
Industrial marketing.
Internet marketing.
Leadership.
Social media--Marketing.