Gregory, James R.
Valuing corporate brands [electronic resource] / James R. Gregory. - London : Henry Stewart Talks, 2014. - 1 online resource (1 streaming video file (39 min.) : color, sound). - Global branding strategies, 2056-4570 . - Henry Stewart talks. Business & management collection. Global branding strategies. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Complexity of valuing brands -- Corporate brand as an intangible asset -- Why brand valuation matters -- Building tangible accountability for intangible assets -- Identifying the brand's direct impact on market cap -- Aflac: a case study in brand equity -- Isolating brand impact from market noise -- Putting your brand in context.
Access restricted to subscribers.
Mode of access: World Wide Web.
3626 Henry Stewart Talks
Branding (Marketing)
Branding (Marketing)--Case studies.
Corporate image.
Corporations--Public relations.
Institutional advertising.
Valuing corporate brands [electronic resource] / James R. Gregory. - London : Henry Stewart Talks, 2014. - 1 online resource (1 streaming video file (39 min.) : color, sound). - Global branding strategies, 2056-4570 . - Henry Stewart talks. Business & management collection. Global branding strategies. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Complexity of valuing brands -- Corporate brand as an intangible asset -- Why brand valuation matters -- Building tangible accountability for intangible assets -- Identifying the brand's direct impact on market cap -- Aflac: a case study in brand equity -- Isolating brand impact from market noise -- Putting your brand in context.
Access restricted to subscribers.
Mode of access: World Wide Web.
3626 Henry Stewart Talks
Branding (Marketing)
Branding (Marketing)--Case studies.
Corporate image.
Corporations--Public relations.
Institutional advertising.