Rein, Irving J.
How American idol attracts and retains fans [electronic resource] / Irving Rein and Ben Shields. - London : Henry Stewart Talks, 2016. - 1 online resource (1 streaming video file (1 min.) : color, sound). - The business & management collection, 2056-4570 . - Henry Stewart talks. Business & management collection. .
Animated audio-visual presentation with synchronized narration. Bite-size case study extracted from the talk: Attracting and retaining sports fans / by Irving Rein and Ben Shields. Title from title frames.
Access restricted to subscribers.
Mode of access: World Wide Web.
7010 Henry Stewart Talks
American idol (Television program)
Fans (Persons)
Popular culture--Marketing--Case studies.
Reality television programs--Case studies.
Television viewers.
How American idol attracts and retains fans [electronic resource] / Irving Rein and Ben Shields. - London : Henry Stewart Talks, 2016. - 1 online resource (1 streaming video file (1 min.) : color, sound). - The business & management collection, 2056-4570 . - Henry Stewart talks. Business & management collection. .
Animated audio-visual presentation with synchronized narration. Bite-size case study extracted from the talk: Attracting and retaining sports fans / by Irving Rein and Ben Shields. Title from title frames.
Access restricted to subscribers.
Mode of access: World Wide Web.
7010 Henry Stewart Talks
American idol (Television program)
Fans (Persons)
Popular culture--Marketing--Case studies.
Reality television programs--Case studies.
Television viewers.