Burt, Steve.
The scope and nature of retail marketing [electronic resource] / Steve Burt. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (40 min.) : color, sound). - Principles of marketing : guidelines for effective practice, 2056-4570 Retail marketing : the marketing issues facing a fast-changing sector, 2056-4570 . - Henry Stewart talks. Business & management collection. Principles of marketing. Henry Stewart talks. Business & management collection. Retail marketing. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Understanding retailing -- Retailing and marketing -- Retailers and the exchange process -- Understanding customer values -- Creating customer values -- Communicating customer values -- Delivering customer values -- Holistic view of marketing -- The retail bottom line.
Access restricted to subscribers.
Mode of access: World Wide Web.
2092 Henry Stewart Talks
Ikea (Firm)
Consumer satisfaction--Evaluation.
Consumers--Attitudes.
Marketing--Case studies.
Retail trade.
The scope and nature of retail marketing [electronic resource] / Steve Burt. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (40 min.) : color, sound). - Principles of marketing : guidelines for effective practice, 2056-4570 Retail marketing : the marketing issues facing a fast-changing sector, 2056-4570 . - Henry Stewart talks. Business & management collection. Principles of marketing. Henry Stewart talks. Business & management collection. Retail marketing. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Understanding retailing -- Retailing and marketing -- Retailers and the exchange process -- Understanding customer values -- Creating customer values -- Communicating customer values -- Delivering customer values -- Holistic view of marketing -- The retail bottom line.
Access restricted to subscribers.
Mode of access: World Wide Web.
2092 Henry Stewart Talks
Ikea (Firm)
Consumer satisfaction--Evaluation.
Consumers--Attitudes.
Marketing--Case studies.
Retail trade.