Hollensen, Svend.
Entry mode strategy in global marketing [electronic resource] / Svend Hollensen. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (43 min.) : color, sound). - Exporting, international and global marketing management : beyond the fundamentals, 2056-4570 . - Henry Stewart talks. Business & management collection. Exporting, international and global marketing management. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: The entry mode is the institutional/organizational arrangement necessary for entry of a company's product or service into a foreign market -- The company's choice of its entry mode is the net result of several, often conflicting forces -- The need to anticipate the strength and direction of these forces makes the entry mode decision a complex process with numerous trade-offs between alternative entry modes.
Access restricted to subscribers.
Mode of access: World Wide Web.
2455 Henry Stewart Talks
Export marketing--Management.
Globalization.
International business enterprises--Management.
Entry mode strategy in global marketing [electronic resource] / Svend Hollensen. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (43 min.) : color, sound). - Exporting, international and global marketing management : beyond the fundamentals, 2056-4570 . - Henry Stewart talks. Business & management collection. Exporting, international and global marketing management. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: The entry mode is the institutional/organizational arrangement necessary for entry of a company's product or service into a foreign market -- The company's choice of its entry mode is the net result of several, often conflicting forces -- The need to anticipate the strength and direction of these forces makes the entry mode decision a complex process with numerous trade-offs between alternative entry modes.
Access restricted to subscribers.
Mode of access: World Wide Web.
2455 Henry Stewart Talks
Export marketing--Management.
Globalization.
International business enterprises--Management.