Ginovsky, John,

Simulchanneling in banking [electronic resource] / John Ginovsky. - London : Henry Stewart Talks, 2016. - 1 online resource (1 streaming video file (15 min.) : color, sound). - The business & management collection, 2056-4570 . - Henry Stewart talks. Business & management collection. .

Animated audio-visual presentation with synchronized narration. Title from title frames.

Contents: Customer expectations -- Traditional channels -- Multichannel -- Simulchannel -- Mobile banking -- Customer service combined with digital technology.

Access restricted to subscribers.


Mode of access: World Wide Web.

4319 Henry Stewart Talks


Banks and banking--Customer services.
Banks and banking--Information technology.
Banks and banking--Technological innovations.
Banks and banking, Mobile.
Consumer behavior.
Consumers' preferences.
Customer relations.
Internet banking.
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