Minton, Graham,

How WWF partnered with Nokia to promote conservation [electronic resource] / How the World Wide Fund for Nature partnered with Nokia to promote conservation Graham Minton. - London : Henry Stewart Talks, 2017. - 1 online resource (1 streaming video file (8 min.) : color, sound). - The business & management collection, 2056-4570 . - Henry Stewart talks. Business & management collection. .

Animated audio-visual presentation with synchronized narration. Bite-size case study extracted from the talk: Not-for-profit sponsorship. Title from title frames.

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The case study examines one example of the partnerships that WWF forms with leading companies to improve environmental outcomes. In this example, published in 2009, Nokia asked WWF to engage staff and advise them on business practices, in order improve their environmental performance over time.


Mode of access: World Wide Web.

7059 Henry Stewart Talks


Nokia (Firm)
World Wide Fund for Nature.


Corporate sponsorship--Case studies.
Environmental economics--Case studies.
Environmental protection--Case studies.
Nonprofit organizations--Case studies.
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