Sedley, Richard,
The Economist a pricing experiment / [electronic resource] : Richard Sedley. - London : Henry Stewart Talks, 2017. - 1 online resource (1 streaming video file (2 min.) : color, sound). - The business & management collection, 2056-4570 . - Henry Stewart talks. Business & management collection. .
Animated audio-visual presentation with synchronized narration. Bite-size case study extracted from the talk: Social media marketing. Title from title frames.
Access restricted to subscribers.
The case study describes an experiment carried out by the Economist magazine to test the hypothesis that people will choose a price option based on the alternative options rather than based on the actual price of the goods on offer.
Mode of access: World Wide Web.
7075 Henry Stewart Talks
Economist (London)
Internet marketing--Case studies.
Magazine publishing industry.
Pricing--Case studies.
The Economist a pricing experiment / [electronic resource] : Richard Sedley. - London : Henry Stewart Talks, 2017. - 1 online resource (1 streaming video file (2 min.) : color, sound). - The business & management collection, 2056-4570 . - Henry Stewart talks. Business & management collection. .
Animated audio-visual presentation with synchronized narration. Bite-size case study extracted from the talk: Social media marketing. Title from title frames.
Access restricted to subscribers.
The case study describes an experiment carried out by the Economist magazine to test the hypothesis that people will choose a price option based on the alternative options rather than based on the actual price of the goods on offer.
Mode of access: World Wide Web.
7075 Henry Stewart Talks
Economist (London)
Internet marketing--Case studies.
Magazine publishing industry.
Pricing--Case studies.