Kurtzke, Simone,
KLM Airlines from crisis to social media success / [electronic resource] : Simone Kurtzke. - London : Henry Stewart Talks, 2017. - 1 online resource (1 streaming video file (4 min.) : color, sound). - The business & management collection, 2056-4570 . - Henry Stewart talks. Business & management collection. .
Animated audio-visual presentation with synchronized narration. Bite-size case study extracted from the talk: Social media marketing. Title from title frames.
Access restricted to subscribers.
Contents: The case study examines how KLM Airlines learned from its experience during the 2010 Iceland ash cloud, and moved from using social media only to make marketing announcements, to using it for customer service, communication and sales, with a customer centric focus.
Mode of access: World Wide Web.
7081 Henry Stewart Talks
KLM (Airline)
Communication in marketing--Case studies.
Customer relations--Case studies.
Emergency management.
Social media--Marketing--Case studies.
Eyjafjallajökull Volcano (Iceland)
KLM Airlines from crisis to social media success / [electronic resource] : Simone Kurtzke. - London : Henry Stewart Talks, 2017. - 1 online resource (1 streaming video file (4 min.) : color, sound). - The business & management collection, 2056-4570 . - Henry Stewart talks. Business & management collection. .
Animated audio-visual presentation with synchronized narration. Bite-size case study extracted from the talk: Social media marketing. Title from title frames.
Access restricted to subscribers.
Contents: The case study examines how KLM Airlines learned from its experience during the 2010 Iceland ash cloud, and moved from using social media only to make marketing announcements, to using it for customer service, communication and sales, with a customer centric focus.
Mode of access: World Wide Web.
7081 Henry Stewart Talks
KLM (Airline)
Communication in marketing--Case studies.
Customer relations--Case studies.
Emergency management.
Social media--Marketing--Case studies.
Eyjafjallajökull Volcano (Iceland)